Lichia Yiu & Raymond Saner ; (2022), “Leveraging Business Diplomacy”, in The Role of Multinational Enterprises Supporting the United Nations’ SDGs, edited by John McIntyre, Silvester Ivanaj and Vera Ivanaj, Edward Elgard,pp 190-215)
This book chapter suggests that MNEs should take into consideration the use of business diplomacy in order to successfully manage the growing number of standards of required good business practice as well as to identify opportunities for business investment and participation in the SDGs. MNEs need the knowledge and competence of business diplomats to avoid failures and loss of reputational capital, such as Nestlé and its baby milk formula or Shell Company’s misguided oil and gas exploration in Nigeria (Saner and Yiu, 2000).